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Course Outline

  1. Introduction, Overview & Entrepreneurship - Gain an understanding of the NxLeveL® Business Plan and begin to develop the business mission statement, goals and objectives.
  2. Planning & Research: Entrepreneurial Essentials - Begin market and industry research through identification and usage of research resources.
  3. Organizational Matters: Management & Legal Structure - Explore topics such as legal structure, taxes, regulations, risk management and employee issues.
  4. Marketing-"Behind the Scenes": Analysis & Understanding - Learn key concepts of analyzing your market including customer profiling and competitive analysis.
  5. Marketing-"On Stage": Strategies, Tactics & Implementation - Develop strategies based on the product, pricing, promotion and distribution elements of your business.
  6. Financial Overview: Books, Records & Controls - Examine how your books and records become "the language of business."
  7. Managing Your Money: Financial Planning, Budgets & Assumptions - Understand how to develop and derive feedback from budgets.
  8. Managing Your Money: Developing and Using Cash Flow Projections - Learn how to prepare and use the ultimate "management tool" - cash flow projections.
  9. Understanding and Using Your Financial Statements - Take the mystery out your financial statements by learning how to use the numbers.
  10. Financing Your Business: Alternative Sources of Money - Evaluate financing options and determine what works best for your business needs.
  11. The Deal Making Process: Negotiating in the Real World - Develop an understanding of the negotiating process and techniques.
  12. Your Business Future: Managing Growth and Plan Completion - Is growth or expansion next for your business? What is the future vision for your business?